AI is answering for you.
People ask ChatGPT and Google "best salon near me" and get one answer. Your site decides whether that answer is you.
Web and design studio, Nyack, NY
Websites with a little more.
Websites, branding and social media for small businesses that deserve to be found. Built to show up on Google and in AI answers, simple to keep current, and made to give you hours back every week.
Based in Nyack, NY. Working with small businesses anywhere.
A sample concept, not a client site
01 / Selected concepts
First impressions, done properly.
Three sample sites, designed the way I design every project. Client work replaces them as each one launches.
02 / The person behind the pixels
Small studio. Serious attention to detail.
I'm Emily, Em for short. After years building websites, email programs and client content for a large company, I started Em on the Web to bring that to small businesses.
Good design is personal, never complicated. You bring the business. I bring the eye, the tools and the patience for every detail.
Based inNyack, NY, working anywhereBackgroundYears in digital engagement for a large companyWorks withSalons, Studios, Shops, Cafés, ConsultantsFavorite partThe reveal
03 / Why it matters now
Your website is working while you're not.
The way people find a business has changed. A good website is no longer a nice-to-have; it's the thing that answers for you.
Keywords decide who gets found.
The right words, in the right places, put you in front of people already looking for exactly what you do.
Hours back in your week.
Booking, hours, prices and the same ten questions, answered online. Fewer calls, fewer DMs, more time for the actual work.
04 / Kind words
In their words.
Three spots, reserved for the first three projects. Each placeholder becomes a real quote, name and business.
Your first client review goes here. Two or three sentences about what changed for their business.
A second review. Ideally about the process: how easy it was, how quickly it happened.
A third, about results: more bookings, fewer phone calls, a site they're proud to share.
05 / Pricing
Pricing you can plan around.
Introductory starting prices. The final quote depends on pages, content and features.
- Website Refresh
- from $450
- New Website
- from $850
- One-Page Site
- from $450
- Search and AI
- from $250
- Social Media
- from $300 a month
- Monthly Maintenance
- from $50 a month
Start here
Ten minutes now. A quote this week.
Answer the questionnaire and I take it from there. No commitment, no fine print.
01 / Services
Found by Google, chosen by people.
A website that shows up, a brand that holds together, and social media handled, so your business works while you're busy running it.
Websites
Three ways in.
Starting prices. Every project is quoted up front, before any work begins.
from$450
from$850
from$1,450
Domain, hosting, paid integrations and major copywriting are quoted separately.
Design, social and search
Everything around the website.
One-Page Website
Everything important in one polished scroll. For a launch, a menu or a business that just needs to be findable.
Starting at$450
Search and AI Visibility
The keywords, Google Business Profile and plain-language pages that get you recommended by Google and AI assistants.
Starting at$250
Social Media Management
Instagram, Facebook, LinkedIn and X, posted on a plan and in your voice, so you can get back to work.
Starting at$300per month
Mini Branding
A logo direction, palette, type and editable templates that make everything look like one business.
Starting at$350
Marketing Materials
Flyers, brochures, menus and event pieces, print-ready and sized for social.
Starting at$95
After launch
Ongoing plans, so it stays sharp.
Pick the rhythm that fits. Pause any time; cancel with a month's notice.
Monthly
Monthly Maintenance
For a site that needs small changes now and then.
from$50per month
- Hours, prices and photo updates within two business days
- Software and security updates
- A quick monthly check that everything still works
Every three months
Quarterly Refresh
For a business with seasons, events or specials.
from$150per quarter
- A seasonal homepage update: new photos, a promotion, new hours
- One new flyer or Instagram graphic
- A 30-minute check-in about what's next
Monthly
Social and Search
For an owner who wants it handled.
from$300per month
- 8 designed posts a month across Instagram, Facebook, LinkedIn and X
- A content calendar you approve in five minutes
- A quarterly keyword and AI-search check
- Monthly maintenance included
- A short monthly report on what worked
Introductory prices. Bigger posting schedules, ads and photography are quoted separately.
The process
What working together looks like.
Four steps. You always know what's happening, what's next and when. It starts with ten minutes from you.
- 01
The Questionnaire
Ten minutes, todayTell me about your business, your clients and what you need. It saves as you go, so finish whenever.
Start It Now - 02
The Conversation
Within two business daysI read your answers first, then we talk for thirty minutes. You get a written quote and timeline the same week.
- 03
The Design
Weeks one to threeA first look in about a week, then two rounds of refinements. Every screen is checked on a phone before it's called done.
- 04
The Launch, and After
Launch day onwardA walkthrough, your templates and everything live. Ongoing plans are there if you want them, and never required.
Good questions
Asked before you ask.
How long does a website take?
A refresh or one-page site usually takes two to three weeks. The Essentials runs about four weeks, and The Signature six to eight, depending on how quickly content and photos come together.
Do I need to write my own content?
You know your business best, so I'll ask for the raw material: your services, prices, hours and a few sentences about you. I shape and tidy it. Major copywriting is quoted separately.
Can I update the site myself afterward?
Yes. Every project ends with a walkthrough, and the simple things (hours, prices, photos) are built to be easy. For everything else, monthly maintenance starts at $50.
What about the domain and hosting?
If you already have them, I work with what you have. If not, I'll recommend reliable, low-cost options and set them up with you. Those costs are paid directly to the provider.
What does "search and AI visibility" actually mean?
More people now ask ChatGPT or Google's AI "best salon near Nyack" than scroll search results. I write your pages, titles and FAQ in the plain, specific language those tools pull from, set up your Google Business Profile, and pick the handful of keywords worth owning in your area.
Do you only work with local businesses?
No. Nyack is home and I love meeting Rockland and Westchester clients in person, but every project runs just as well over video and email. Clients anywhere are welcome.
Start here
Look like the business you already are.
Ten minutes on the questionnaire. A written quote within the week.
02 / Portfolio
Designed the way yours will be.
Three sample businesses, designed the way I design yours: considered layouts, purposeful type and exactly enough personality.
The Sunday Edit
Salon website concept, 5 pages
A fictional Nyack salon that books most of its clients from Instagram and wants the website to finally do the same job.
- Booking button in the header and the first screen, on every page.
- A service menu with real prices, so nobody has to call to ask.
- Soft blush and cream, with photography-style art that matches the chairs, not a stock photo.
Common Ground
Wellness studio concept, 4 pages plus schedule
A fictional yoga and Pilates studio whose old site buried the schedule three clicks deep.
- This week's classes on the first screen, with drop-in prices beside them.
- "First class free" everywhere a new visitor might hesitate.
- Sage, cream and a lot of air, so the site feels like the room does.
Hudson & Pine
Boutique concept, 4 pages plus mini brand
A fictional home-goods shop that wanted the website to feel like walking in the door.
- New arrivals and a few favorites up top, with hours and directions one tap away.
- A monogram, a warm neutral palette and one typeface that carries from the sign to the site.
- Gift wrap and in-store pickup called out, because they're the reasons people come back.
Portfolio note: all three are speculative concepts I created independently to show the work, not commissioned projects or measured client results. Real case studies will replace them, with each client's permission, as projects launch.
Beyond the website
Print, brand and one-pagers.
The same concepts, carried into the pieces a business hands out, posts and pins to the wall.
Next up
Coming to the portfolio.
Pieces I'm working on now. Each one is a placeholder until it's ready; the first could be yours.
Your project, next
Your business belongs on this page.
Start with the questionnaire. Ten minutes, then I take over.
03 / About
Hi, I'm Em.
The designer, problem-solver and person behind Em on the Web.
Nice to meet you
Design-minded. Detail-obsessed. Very human.
I'm Emily, a Nyack-based designer with a background in digital engagement: years of building websites, email programs and client-facing content for a large company, and learning what makes people actually read, click and come back.
I started Em on the Web because I love the space where beautiful design meets practical technology. Small businesses deserve websites and materials that look professional, feel personal and make the everyday a little easier.
I use smart tools, including AI, to speed up the behind-the-scenes work. The creative decisions, the attention to detail and the final review are always mine.
Tell Me About Your ProjectThoughtful, not templated.
Design that starts with your business instead of squeezing you into a one-size-fits-all look.
Friendly collaboration.
A straightforward process, clear expectations and room to make it your own.
Built to be useful.
A website should do more than look pretty. It should help people take the next step.
A good fit
Built for businesses like yours.
Small, independent and serious about the work. If that's you, we'll get along.
Salons and StudiosWellness and FitnessBoutiques and ShopsCafés and BakeriesConsultants and CoachesPhotographersHome ServicesNonprofits and Events
Ready when you are
Let's get to work.
The questionnaire takes ten minutes. The reply takes two business days.
04 / Contact
Let's make something click.
A big idea, a quick question, or a website that's overdue for a rebuild. I reply within two business days.
The first hello
Tell me what you're building.
Starting from scratch or refreshing what's already there, a little information helps us find the right place to begin.
Prefer email?emilyreimer17@gmail.com
For a full project, the questionnaire is faster: ten minutes, and it arrives in my inbox with everything I need.
For a full project, the questionnaire is faster: ten minutes, and it arrives in my inbox with everything I need.
Say hello.
Four quick fields for a question or a first hello. Ready to begin? The Project Questionnaire gathers everything I need to quote your project.
Your message.
If your email app didn't open, copy this and send it to emilyreimer17@gmail.com.
05 / Start a project
Tell me about your business.
Six short sections, about ten minutes. Your answers save in this browser as you go, so you can come back and finish later. At the end, one tap sends them to me.